{ "version": "1.0", "schema": "https://entitymap.org/spec/v1.0", "publisher": { "name": "Digital Marketing Jamaica", "url": "https://digitalmarketingjamaica.com" }, "generated": "2026-09-11T11:53:32Z", "profile": "core", "verificationStatus": "generator-draft", "entities": [ { "entityId": "e_001", "@type": "Organization", "name": "Digital Marketing Jamaica", "alternateName": "digitalmarketingjamaica.com", "description": "Digital Marketing Jamaica is a digital marketing agency based in Kingston, Jamaica, serving businesses across the island. It runs search, social media, paid advertising, web design, content, email and analytics work, priced as one monthly figure in JMD or USD after an audit and reported as leads by source.", "audienceType": "general", "relations": [ { "predicate": "OFFERS", "targetId": "e_101", "targetName": "Search engine optimisation and Google Maps" }, { "predicate": "OFFERS", "targetId": "e_102", "targetName": "Social media marketing" }, { "predicate": "OFFERS", "targetId": "e_103", "targetName": "Paid advertising" }, { "predicate": "OFFERS", "targetId": "e_104", "targetName": "Web design and development" }, { "predicate": "OFFERS", "targetId": "e_105", "targetName": "Content and video" }, { "predicate": "OFFERS", "targetId": "e_106", "targetName": "Email and WhatsApp marketing" }, { "predicate": "OFFERS", "targetId": "e_107", "targetName": "Branding" }, { "predicate": "OFFERS", "targetId": "e_108", "targetName": "Analytics and reporting" }, { "predicate": "DESCRIBED_BY", "targetId": "e_208", "targetName": "Four-step engagement process" }, { "predicate": "DESCRIBED_BY", "targetId": "e_206", "targetName": "Agency pricing in Jamaica" }, { "predicate": "SUITED_FOR", "targetId": "e_207", "targetName": "Industries served in Jamaica", "confidence": "declared" }, { "predicate": "RELATES_TO", "targetId": "e_401", "targetName": "Kingston" } ], "hasChunks": [ { "chunkId": "c_001", "text": "Digital Marketing Jamaica is a digital marketing agency in Kingston, Jamaica. We plan and run search, social media, paid advertising, web design, content and email campaigns for Jamaican businesses that want more enquiries, orders and bookings. Every engagement begins with an audit, is priced in JMD or USD, and is reported as leads by source, not follower counts.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_002", "text": "Digital Marketing Jamaica offers eight services, each scoped, priced and reported on its own.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_003", "text": "Digital Marketing Jamaica charges one monthly figure, set after the audit, in JMD or USD, with no minimum term. We publish no price list because a Portmore pharmacy and a Negril villa need different work.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.9, "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_004", "text": "What we will not promise: a page-one ranking by a date, a follower count, or a return before the tracking exists to prove it. What we put in writing: the scope, the monthly price, the report, and the date first results should show.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_101", "@type": "Service", "name": "Search engine optimisation and Google Maps", "alternateName": "SEO", "description": "Search engine optimisation and Google Maps ranking for businesses in Kingston and across Jamaica: a technical crawl, page copy built around Jamaican search terms, a completed Google Business Profile, and consistent name, address and phone listings.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "Google Business Profile", "targetUri": "https://en.wikipedia.org/wiki/Google_Business_Profile" }, { "predicate": "IMPROVES", "targetName": "Google Maps ranking", "targetUri": "https://en.wikipedia.org/wiki/Google_Maps", "confidence": "declared" }, { "predicate": "INSTANCE_OF", "targetName": "Search engine optimization", "targetUri": "https://en.wikipedia.org/wiki/Search_engine_optimization" } ], "hasChunks": [ { "chunkId": "c_005", "text": "Digital Marketing Jamaica does search engine optimisation and Google Maps ranking for businesses in Kingston and across Jamaica: a technical crawl, page copy built around the words Jamaicans type into Google, a completed Google Business Profile, and listings that agree on name, address and phone. It fits any business people look up by category, from a dentist in Kingston 10 to a villa in Negril. Map results usually move within two months; contested organic terms take six months or more.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_006", "text": "Yes. Completing and verifying the Google Business Profile is part of the search engine optimisation and Google Maps service, and for most local businesses it is the first job: categories, service areas, photos, posts, review replies, and a name, address and phone that match the website. It is also available on its own for a single-location business.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.85, "contentType": "procedure", "audienceType": "general" } ] }, { "entityId": "e_102", "@type": "Service", "name": "Social media marketing", "alternateName": "Social media management", "description": "Social media marketing and management for Jamaican businesses on Instagram, TikTok, Facebook and LinkedIn: a monthly content calendar, short vertical video shot on site, and paid boosts on posts that already perform.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "TikTok", "targetUri": "https://en.wikipedia.org/wiki/TikTok" }, { "predicate": "DEPENDS_ON", "targetName": "Instagram", "targetUri": "https://en.wikipedia.org/wiki/Instagram" }, { "predicate": "DEPENDS_ON", "targetName": "Facebook", "targetUri": "https://en.wikipedia.org/wiki/Facebook" }, { "predicate": "DEPENDS_ON", "targetName": "LinkedIn", "targetUri": "https://en.wikipedia.org/wiki/LinkedIn" }, { "predicate": "DESCRIBED_BY", "targetId": "e_302", "targetName": "Jamaican social platform audiences" }, { "predicate": "INSTANCE_OF", "targetName": "Social media marketing", "targetUri": "https://en.wikipedia.org/wiki/Social_media_marketing" } ], "hasChunks": [ { "chunkId": "c_007", "text": "Digital Marketing Jamaica runs social media marketing and social media management for Jamaican businesses on Instagram, TikTok, Facebook and LinkedIn: a monthly content calendar, short vertical video shot on site, and paid boosts on posts that already perform. Instagram's Jamaican ad audience reached 1.10 million and TikTok's adult audience 1.81 million in late 2025 (DataReportal, 2026), so those two platforms take the first share of most budgets. It fits restaurants, retailers, salons and promoters.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_103", "@type": "Service", "name": "Paid advertising", "alternateName": "Google Ads and Meta ads", "description": "Paid advertising on Google Ads, Meta (Facebook and Instagram) and TikTok for businesses in Jamaica and for Jamaican brands reaching the diaspora. Tracking is configured first; ad spend goes from the client to the platform with no mark-up.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "Google Ads", "targetUri": "https://en.wikipedia.org/wiki/Google_Ads" }, { "predicate": "DEPENDS_ON", "targetName": "Meta Platforms", "targetUri": "https://en.wikipedia.org/wiki/Meta_Platforms" }, { "predicate": "DEPENDS_ON", "targetName": "TikTok", "targetUri": "https://en.wikipedia.org/wiki/TikTok" }, { "predicate": "SUITED_FOR", "targetName": "Jamaican diaspora", "targetUri": "https://en.wikipedia.org/wiki/Jamaican_diaspora", "confidence": "declared" }, { "predicate": "INSTANCE_OF", "targetName": "Pay-per-click advertising", "targetUri": "https://en.wikipedia.org/wiki/Pay-per-click" } ], "hasChunks": [ { "chunkId": "c_008", "text": "Digital Marketing Jamaica manages paid advertising on Google Ads, Meta (Facebook and Instagram) and TikTok for businesses in Jamaica, and for Jamaican brands reaching the diaspora in the US, UK and Canada. Tracking comes first, then search ads for people already looking and social ads for people who have not heard of you. Ad spend goes from you to the platform directly, with no mark-up. For a business that needs an advertising agency for Google, Meta and TikTok rather than radio or print, this is that service. A stable cost per lead usually takes six to eight weeks.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_009", "text": "Results arrive on different timelines by channel. Paid advertising produces leads within days and a stable cost per lead in six to eight weeks. Google Maps improvements usually show within two months. Contested organic terms such as hotels, law and finance take six months or more.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.8, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_104", "@type": "Service", "name": "Web design and development", "alternateName": "Web design", "description": "Mobile-first websites of five to twelve pages for businesses in Kingston and across Jamaica, on WordPress or hand-coded, with JMD and USD pricing, WhatsApp click-to-chat, and WiPay or card checkout where the business sells online.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "WordPress", "targetUri": "https://en.wikipedia.org/wiki/WordPress" }, { "predicate": "DEPENDS_ON", "targetName": "WiPay", "targetUri": "https://wipaycaribbean.com/jamaica" }, { "predicate": "DESCRIBED_BY", "targetId": "e_303", "targetName": "Jamaican mobile subscriptions" }, { "predicate": "INSTANCE_OF", "targetName": "Web design", "targetUri": "https://en.wikipedia.org/wiki/Web_design" } ], "hasChunks": [ { "chunkId": "c_010", "text": "Digital Marketing Jamaica designs and builds websites for businesses in Kingston and across Jamaica: five to twelve pages, mobile-first, on WordPress or a hand-coded static site, with JMD and USD pricing, WhatsApp click-to-chat, and WiPay or card checkout where the business sells online. Mobile broadband penetration in Jamaica was 87.19% against 17.16% for fixed broadband in Q4 2025 (Office of Utilities Regulation, 2026), so every page is tested on a phone first. Most builds take four to eight weeks.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_011", "text": "Web design in Jamaica is priced by page count, by whether the site sells online, and by whether the copy and photography exist yet. Jamaican agencies on Clutch listed project minimums of US$1,000 to US$10,000 as of September 2026; a business website typically sits in the lower half and an online store higher. Digital Marketing Jamaica quotes web design as a fixed price after a scoping call.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.85, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_105", "@type": "Service", "name": "Content and video", "description": "Service pages, buyer-question articles, product photography and short vertical video for Reels and TikTok, produced for Jamaican businesses in considered-purchase categories such as law, medical, real estate and tourism.", "relations": [ { "predicate": "SUITED_FOR", "targetId": "e_207", "targetName": "Industries served in Jamaica", "confidence": "declared" }, { "predicate": "INSTANCE_OF", "targetName": "Content marketing", "targetUri": "https://en.wikipedia.org/wiki/Content_marketing" } ], "hasChunks": [ { "chunkId": "c_012", "text": "Digital Marketing Jamaica produces content and video for Jamaican businesses: service pages, articles answering the questions buyers ask before they call, product photography, and short vertical video for Reels and TikTok, shot at your premises. It fits considered-purchase categories such as law, medical, real estate and tourism. Every piece is drafted by us, checked by you for accuracy, and published with structured data.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_106", "@type": "Service", "name": "Email and WhatsApp marketing", "description": "Email and WhatsApp marketing for Jamaican businesses with an existing customer base: consented list building, welcome sequences, monthly campaigns, abandoned-cart and booking-reminder automations, and WhatsApp Business broadcast lists.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "WhatsApp", "targetUri": "https://en.wikipedia.org/wiki/WhatsApp" }, { "predicate": "DEPENDS_ON", "targetName": "Mailchimp", "targetUri": "https://en.wikipedia.org/wiki/Mailchimp" }, { "predicate": "DEPENDS_ON", "targetName": "Klaviyo", "targetUri": "https://en.wikipedia.org/wiki/Klaviyo" }, { "predicate": "INSTANCE_OF", "targetName": "Email marketing", "targetUri": "https://en.wikipedia.org/wiki/Email_marketing" } ], "hasChunks": [ { "chunkId": "c_013", "text": "Digital Marketing Jamaica sets up email and WhatsApp marketing for businesses in Jamaica that already have customers: list building with consent, a welcome sequence, monthly campaigns, abandoned-cart and booking-reminder automations, and WhatsApp Business broadcast lists. It fits hotels with returning guests, retailers with a loyalty base, clinics and schools. Tools: Mailchimp, Klaviyo or Brevo, and the WhatsApp Business app or API. A first campaign can go out within two weeks.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_107", "@type": "Service", "name": "Branding", "description": "Brand identity for new and growing Jamaican businesses: a name check against the Companies Office of Jamaica register, logo and wordmark, a colour and type system, and templates for social, signage and menus, delivered as a fixed-price project.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "Companies Office of Jamaica", "targetUri": "https://www.orcjamaica.com/" }, { "predicate": "INSTANCE_OF", "targetName": "Brand management", "targetUri": "https://en.wikipedia.org/wiki/Brand_management" } ], "hasChunks": [ { "chunkId": "c_014", "text": "Digital Marketing Jamaica provides branding for new and growing Jamaican businesses: a name check against the Companies Office of Jamaica register, logo and wordmark, a colour and type system, and templates for social, signage and menus. It fits a start-up registering its first business name or a company opening a second location in Montego Bay or Mandeville. Brand work is a fixed-price project, usually delivered in three to five weeks.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_108", "@type": "Service", "name": "Analytics and reporting", "description": "Google Analytics 4, Google Search Console, Meta and Google Ads accounts, and call and WhatsApp tracking configured before a campaign starts, with a monthly plain-English report of leads by source and cost.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "Google Analytics", "targetUri": "https://en.wikipedia.org/wiki/Google_Analytics" }, { "predicate": "DEPENDS_ON", "targetName": "Google Search Console", "targetUri": "https://en.wikipedia.org/wiki/Google_Search_Console" }, { "predicate": "INSTANCE_OF", "targetName": "Web analytics", "targetUri": "https://en.wikipedia.org/wiki/Web_analytics" } ], "hasChunks": [ { "chunkId": "c_015", "text": "Digital Marketing Jamaica sets up analytics and reporting for every engagement in Jamaica. Google Analytics 4, Google Search Console, the Meta and Google Ads accounts, and call and WhatsApp tracking are configured before a campaign starts, so results are measured against a real baseline. Reports go out monthly in plain English and show leads by source (calls, WhatsApp conversations, form submissions, online orders) and what each cost.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_201", "@type": "Concept", "name": "Digital marketing", "sameAs": "https://en.wikipedia.org/wiki/Digital_marketing", "description": "The promotion of a business through internet channels: search engines, social media, paid advertising networks, websites, email and messaging apps, where every action can be measured and the audience is chosen by location, interest and behaviour.", "relations": [ { "predicate": "INCLUDES", "targetId": "e_202", "targetName": "Digital marketing disciplines" }, { "predicate": "COVERS", "targetId": "e_101", "targetName": "Search engine optimisation and Google Maps" }, { "predicate": "COVERS", "targetId": "e_102", "targetName": "Social media marketing" }, { "predicate": "COVERS", "targetId": "e_103", "targetName": "Paid advertising" }, { "predicate": "COVERS", "targetId": "e_105", "targetName": "Content and video" }, { "predicate": "COVERS", "targetId": "e_106", "targetName": "Email and WhatsApp marketing" }, { "predicate": "DESCRIBED_BY", "targetId": "e_301", "targetName": "Jamaican internet penetration" }, { "predicate": "RELATES_TO", "targetId": "e_205", "targetName": "Digital marketing training in Jamaica" } ], "hasChunks": [ { "chunkId": "c_016", "text": "Digital marketing is the promotion of a business through internet channels: search engines, social media platforms, paid advertising networks, websites, email and messaging apps. Every action can be measured, from click to sale, and the audience is chosen by location, interest and behaviour rather than bought in bulk. In Jamaica it usually means a Google Business Profile, an Instagram or TikTok presence, paid ads on Meta and Google, a mobile-first website, and WhatsApp as the channel where the sale closes.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_017", "text": "The four major types of digital marketing are search engine optimisation, pay-per-click advertising, social media marketing and content marketing. Email, affiliate and influencer marketing are usually taught as extensions of those four. Most Jamaican small businesses start with a Google Business Profile and Instagram or TikTok, then add pay-per-click.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.95, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_018", "text": "Digital marketing is worth it in 2026 for a Jamaican business whose customers are online, and 89.5% of Jamaicans were at October 2025 (DataReportal, 2026). AI answers now sit above many Google results, so a page must be specific and factual to be cited. It is not worth it for a business that cannot answer its phone, and we say so during the audit.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.8, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_202", "@type": "Taxonomy", "name": "Digital marketing disciplines", "description": "The seven disciplines every recognised digital marketing syllabus covers, plus the four that Jamaican employers hire for but syllabuses skip: paid social, e-commerce store management, UGC and influencer work, and customer value management.", "relations": [ { "predicate": "COVERS", "targetId": "e_101", "targetName": "Search engine optimisation and Google Maps" }, { "predicate": "COVERS", "targetId": "e_108", "targetName": "Analytics and reporting" } ], "hasChunks": [ { "chunkId": "c_019", "text": "Every recognised syllabus covers seven disciplines: search engine optimisation, paid search, social media, content marketing, email marketing, analytics and strategy. Jamaican employers also hire for four the syllabuses skip: paid social, e-commerce store management, UGC and influencer work, and customer value management (CVM), the retention discipline telecoms and banks recruit for.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_203", "@type": "Concept", "name": "Audience targeting in Jamaica", "description": "A Jamaican business sells to up to three distinct audiences, local customers, the diaspora abroad, and visitors, each searching in different words, currencies and time zones, and each needing its own page.", "relations": [ { "predicate": "TARGETS", "targetName": "Jamaican diaspora", "targetUri": "https://en.wikipedia.org/wiki/Jamaican_diaspora", "confidence": "declared" }, { "predicate": "TARGETS", "targetName": "Tourism in Jamaica", "targetUri": "https://en.wikipedia.org/wiki/Tourism_in_Jamaica", "confidence": "declared" } ], "hasChunks": [ { "chunkId": "c_020", "text": "A Jamaican business should target whichever group already buys from it, then add the second. Local customers close on WhatsApp. Jamaicans abroad search from the US, UK and Canada in US dollars. Visitors book months ahead, and 3.7 million came in 2025 (JIS, 2026). Each group needs its own page, because wording, currency and time zone differ.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_204", "@type": "Concept", "name": "Jamaican Patois in advertising", "sameAs": "https://en.wikipedia.org/wiki/Jamaican_Patois", "description": "Jamaican Patois suits spoken, local-audience formats such as short video, voiceovers and social captions, while standard English belongs on landing pages, search ads and material aimed at the diaspora or visitors.", "relations": [ { "predicate": "PART_OF", "targetId": "e_203", "targetName": "Audience targeting in Jamaica" } ], "hasChunks": [ { "chunkId": "c_021", "text": "Ads should use Jamaican Patois where the audience is local and the format is spoken: short video, voiceovers, social captions. Standard English belongs on landing pages, search ads and anything aimed at the diaspora or visitors. UWI Mona's Jamaican Language Unit describes two languages in general use in Jamaica, English and Jamaican.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" } ] }, { "entityId": "e_205", "@type": "Concept", "name": "Digital marketing training in Jamaica", "description": "The routes into digital marketing available in Jamaica: a UCC degree, the UWI Mona DMI Pro diploma, the HEART/NSTA NVQ Level 4, iCreate's DMI certification, and free platform certificates from Google, Meta, HubSpot and Semrush.", "relations": [ { "predicate": "DEPENDS_ON", "targetName": "University of the West Indies", "targetUri": "https://en.wikipedia.org/wiki/University_of_the_West_Indies" }, { "predicate": "DEPENDS_ON", "targetName": "HEART/NSTA Trust", "targetUri": "https://www.heart-nsta.org/" }, { "predicate": "DEPENDS_ON", "targetName": "University of the Commonwealth Caribbean", "targetUri": "https://ucc.edu.jm/" } ], "hasChunks": [ { "chunkId": "c_022", "text": "A person can start digital marketing with no money by completing the free Google Skillshop, Meta Blueprint and HubSpot Academy certificates, then running the Google Business Profile and Instagram account of a real business, such as a family shop, and recording what changed. Two accounts with documented results form a portfolio, and Jamaican employers advertising for social media roles ask to see exactly that.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "procedure", "audienceType": "general" }, { "chunkId": "c_023", "text": "Digital Marketing Jamaica is an agency, not a school. We point learners to the option above that fits their budget and time.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.7, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_206", "@type": "Concept", "name": "Agency pricing in Jamaica", "description": "What digital marketing agencies in Jamaica charge: Clutch listed US$25 to US$149 per hour with project minimums of US$1,000 to US$10,000 in September 2026, roughly J$158,000 to J$1.58 million at that month's exchange rate.", "relations": [ { "predicate": "DESCRIBED_BY", "targetName": "Clutch, Jamaica digital marketing agencies", "targetUri": "https://clutch.co/jm/agencies/digital-marketing" } ], "hasChunks": [ { "chunkId": "c_024", "text": "For context, Clutch listed Jamaican digital marketing agencies at US$25 to US$149 per hour with project minimums of US$1,000 to US$10,000 as of 11 September 2026. At around J$158 to US$1 that month, a US$1,000 project minimum is close to J$158,000 and a US$10,000 minimum close to J$1.58 million. Ad spend is separate and goes from you to Google, Meta or TikTok directly.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "statistic", "audienceType": "general" }, { "chunkId": "c_025", "text": "Jamaican digital marketing agencies listed on Clutch charged US$25 to US$149 per hour with minimums of US$1,000 to US$10,000 on 11 September 2026. Digital Marketing Jamaica charges one monthly figure set after an audit, in JMD or USD, with no minimum term.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.9, "contentType": "statistic", "audienceType": "general" } ] }, { "entityId": "e_207", "@type": "Taxonomy", "name": "Industries served in Jamaica", "description": "The sectors Digital Marketing Jamaica works with: tourism and hospitality, retail and e-commerce, restaurants, professional services, real estate, financial services, construction and hardware, education, nonprofits, and diaspora-owned businesses.", "relations": [ { "predicate": "COVERS", "targetName": "Tourism in Jamaica", "targetUri": "https://en.wikipedia.org/wiki/Tourism_in_Jamaica" }, { "predicate": "COVERS", "targetName": "Economy of Jamaica", "targetUri": "https://en.wikipedia.org/wiki/Economy_of_Jamaica" }, { "predicate": "COVERS", "targetName": "Jamaican diaspora", "targetUri": "https://en.wikipedia.org/wiki/Jamaican_diaspora" } ], "hasChunks": [ { "chunkId": "c_026", "text": "Digital Marketing Jamaica serves tourism and hospitality, retail and e-commerce, restaurants, professional services, real estate, financial services, construction and hardware, education, nonprofits and diaspora-owned businesses. If yours is not listed, the audit will tell us.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "definition", "audienceType": "general" }, { "chunkId": "c_027", "text": "Tourism and hospitality: hotels, villas and tour operators in Montego Bay, Ocho Rios and Negril", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.8, "contentType": "example", "audienceType": "general" }, { "chunkId": "c_028", "text": "Retail and e-commerce: shops in Kingston, Portmore and Spanish Town, and stores shipping island-wide", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.8, "contentType": "example", "audienceType": "general" } ] }, { "entityId": "e_208", "@type": "Methodology", "name": "Four-step engagement process", "description": "How every Digital Marketing Jamaica engagement runs: an audit with a written report and quote, foundations that fix what would waste the money, campaigns launched one change at a time, and monthly measurement with a scale, hold or stop recommendation.", "relations": [ { "predicate": "REQUIRES", "targetId": "e_108", "targetName": "Analytics and reporting" } ], "hasChunks": [ { "chunkId": "c_029", "text": "We review your website, Google Business Profile, social and ad accounts, analytics, and the three competitors that outrank you for your main search, then send a written report and a quote in JMD or USD.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "procedure", "audienceType": "general" }, { "chunkId": "c_030", "text": "Before spending on campaigns, we fix what would waste the money: tracking, site speed on mobile data, an incomplete Business Profile, a checkout that fails in JMD. Usually two to four weeks.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.95, "contentType": "procedure", "audienceType": "general" }, { "chunkId": "c_031", "text": "Search, social, paid, content and email go live in the order the audit set, one change at a time so we can tell what caused what. Creative is made in Jamaica, in the language each audience uses.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.95, "contentType": "procedure", "audienceType": "general" }, { "chunkId": "c_032", "text": "A monthly report of leads by source and cost, a short call, and a recommendation: scale, hold or stop. Anything that produced no calls, chats, forms or orders in three months is cut.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.95, "contentType": "procedure", "audienceType": "general" } ] }, { "entityId": "e_301", "@type": "Metric", "name": "Jamaican internet penetration", "description": "Jamaica had 2.54 million internet users at October 2025, an 89.5% penetration rate, and 1.81 million social media user identities, 63.8% of the population, according to DataReportal's Digital 2026: Jamaica report.", "relations": [ { "predicate": "MEASURES", "targetId": "e_402", "targetName": "Jamaica" }, { "predicate": "PRODUCED_BY", "targetName": "DataReportal", "targetUri": "https://datareportal.com/reports/digital-2026-jamaica" } ], "hasChunks": [ { "chunkId": "c_033", "text": "Jamaica had 2.54 million internet users at October 2025, an 89.5% penetration rate, and 1.81 million social media user identities, 63.8% of the population (DataReportal, Digital 2026: Jamaica).", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "statistic", "audienceType": "general" } ] }, { "entityId": "e_302", "@type": "Metric", "name": "Jamaican social platform audiences", "description": "Published ad audiences in Jamaica in late 2025: TikTok 1.81 million adults (82.6% of adults 18+), Instagram 1.10 million, LinkedIn 960,000 members, Facebook 928,000 and X 297,000, per DataReportal. No audited WhatsApp figure exists.", "relations": [ { "predicate": "MEASURES", "targetId": "e_402", "targetName": "Jamaica" }, { "predicate": "PRODUCED_BY", "targetName": "DataReportal", "targetUri": "https://datareportal.com/reports/digital-2026-jamaica" } ], "hasChunks": [ { "chunkId": "c_034", "text": "Jamaicans use TikTok, Instagram, LinkedIn and Facebook most, by published ad audience. TikTok has the largest reported adult audience in Jamaica at 1.81 million, or 82.6% of adults, followed by Instagram at 1.10 million, LinkedIn at 960,000 registered members and Facebook at 928,000 (DataReportal, Digital 2026: Jamaica, data as at October 2025). No audited WhatsApp figure exists for Jamaica.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "statistic", "audienceType": "general" }, { "chunkId": "c_035", "text": "Jamaican ad audiences by platform, late 2025. Source: DataReportal, Digital 2026: Jamaica, data as at October 2025. Meta publishes no WhatsApp figure for Jamaica, so we quote none.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.7, "contentType": "statistic", "audienceType": "general" } ] }, { "entityId": "e_303", "@type": "Metric", "name": "Jamaican mobile subscriptions", "description": "Jamaica recorded 3,310.79 thousand mobile voice subscriptions in Q4 2025, of which 2,848.84 thousand were prepaid, with mobile broadband penetration at 87.19% against 17.16% fixed, per the Office of Utilities Regulation. Flow launched the island's first commercial 5G in June 2026.", "relations": [ { "predicate": "MEASURES", "targetId": "e_402", "targetName": "Jamaica" }, { "predicate": "PRODUCED_BY", "targetName": "Office of Utilities Regulation", "targetUri": "https://our.org.jm/" } ], "hasChunks": [ { "chunkId": "c_036", "text": "Jamaica recorded 3,310.79 thousand mobile voice subscriptions in Q4 2025, of which 2,848.84 thousand were prepaid (Office of Utilities Regulation, 2026), so page weight and video length decide whether a customer on prepaid data sees your ad at all.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "statistic", "audienceType": "general" }, { "chunkId": "c_037", "text": "Flow launched Jamaica's first commercial 5G network in June 2026, claiming about 70% coverage (Developing Telecoms, 2026).", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.8, "contentType": "statistic", "audienceType": "general" } ] }, { "entityId": "e_401", "@type": "Place", "name": "Kingston", "alternateName": "Kingston, Jamaica", "sameAs": "https://en.wikipedia.org/wiki/Kingston,_Jamaica", "description": "The capital of Jamaica and the agency's base. Kingston is where most of the island's measurable demand for marketing services sits and where Digital Marketing Jamaica operates from.", "relations": [ { "predicate": "PART_OF", "targetId": "e_402", "targetName": "Jamaica" } ], "hasChunks": [ { "chunkId": "c_038", "text": "Kingston, Jamaica. Serving Montego Bay, Portmore, Spanish Town, Mandeville, Ocho Rios, Negril and the rest of the island.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 1, "contentType": "evidence", "audienceType": "general" }, { "chunkId": "c_039", "text": "Digital Marketing Jamaica is based in Kingston and serves businesses across Jamaica, including Montego Bay, Portmore, Spanish Town, Mandeville, Ocho Rios and Negril.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.95, "contentType": "evidence", "audienceType": "general" } ] }, { "entityId": "e_402", "@type": "Place", "name": "Jamaica", "sameAs": "https://en.wikipedia.org/wiki/Jamaica", "description": "The island nation the agency serves in full. Jamaica keeps Eastern Standard Time all year with no daylight saving, and its business audiences split between local customers, the diaspora in the US, UK and Canada, and inbound visitors.", "hasChunks": [ { "chunkId": "c_040", "text": "Monday to Friday, 9:00 am to 5:00 pm, Jamaica time. Jamaica keeps Eastern Standard Time all year with no daylight saving, so a caller in New York or Toronto is one hour ahead of Kingston in summer and level in winter.", "sourceUrl": "https://digitalmarketingjamaica.com/", "pageTitle": "Digital Marketing Jamaica | Marketing agency in Kingston", "publisher": "Digital Marketing Jamaica", "retrieved": "2026-09-11T00:00:00Z", "relevanceScore": 0.8, "contentType": "evidence", "audienceType": "general" } ] } ] }